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Jump up ^ Lee, J.; Kim, S. (2011). “Exploring the role of social networks in affective organizational commitment: Network centrality, strength of ties, and structural holes”. The American Review of Public Administration. 41 (2): 205–223. doi:10.1177/0275074010373803. “Information online is paid for in terms of cognitive resources,” says Luciano Floridi, a professor of philosophy and ethics …

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Another challenge is the sheer scope and scale of digital marketing. There are so many great digital marketing techniques ranging from search, social and email marketing to improving the digital experience of your website. Our article, What is digital marketing? shows how by using our RACE planning framework you can define a more manageable number of digital marketing …

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Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks. Another available option is to use Microsoft Cognitive Services to analyze our users content; …

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MeetMe: Chat and Meet New People. The name says it all. Although not marketed as a dating app, MeetMe does have a “Match” feature whereby users can “secretly admire” others, and its large user base means fast-paced communication and guaranteed attention. People aren’t just watching cat videos and posting selfies on social media these days. …

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Jump up ^ Sepp, M.; Liljander, V.; Gummerus, J. (2011). “Private bloggers’ motivations to produce content – a gratifications theory perspective”. Journal of Marketing Management. 27 (13/14): 1479–1503. doi:10.1080/0267257X.2011.624532. Although the ultimate criteria to evaluate any business initiative should be its return on investment or any other financial metrics in general, the evaluation criteria and …