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Customer relationship management (CRM) is an approach to managing a company’s interaction with current and potential future customers that tries to analyze data about customers’ history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. One important aspect of the CRM approach is the …

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In short: Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. Jump up ^ Hayat, Tsahi; Samuel-Azran, Tal (2017-04-03). “”You too, Second Screeners?” Second Screeners’ Echo …

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