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Digital marketing is facilitated by multiple channels, As an advertiser one’s core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand. There are multiple online marketing channels available namely;[41] Classmates was one of the Internet’s earliest social networking websites, appearing in December of 1995, followed …

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Social media marketing involves the use of social networks, consumer’s online brand-related activities (COBRA) and electronic word of mouth (eWOM)[83][84] to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers.[69] This technique is crucial, as it provides the businesses with a “target …

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This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer. Another survey conducted …

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It should also be evident which accounts need to be updated and which need to be deleted altogether. If your audit uncovers fraudulent accounts—a fake branded Twitter profile, for example—report them. Reporting fraudulent accounts will help ensure that people searching for you online only connect with the accounts you manage. Great job with this, Kevan. …