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Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, …

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^ Jump up to: a b c Constantinides E.; Lorenzo C.; Gómez M.A. (2008). Social Media: A New Frontier for Retailers?. European Retail Research. 22. pp. 1–28. doi:10.1007/978-3-8349-8099-1_1. ISBN 978-3-8349-8099-1. According to writer Christine Rosen in “Virtual Friendship, and the New Narcissism,” many social media sites encourage status-seeking.[168] According to Rosen, the practice and definition of “friendship” …

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Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of … more It’s difficult to mention Yik Yak without bringing in Kik, the hugely popular app that, unlike other messaging …

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Kansas City Chiefs quarterback Brady Quinn had some thoughtful words on our plugged-in, tech-obsessed society: Step away from social networks, and pay closer attention to your real-life relationships. “We live in a society of social networks and Twit… Jump up ^ Wang, Hua & Barry Wellman (2010). “Social Connectivity in America: Changes in Adult Friendship …