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Social Media Content Planning — As discussed previously, building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media? When you replicate your data globally, you need …

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Let’s face it: For better or for worse, no app has revolutionized dating like Tinder. Its simple swipe-right-to-like, swipe-left-to-dislike interface has enabled hookup culture, but has also led to marriages. Creating a killer social media campaign isn’t about the support of a great brand or having the right assets. It’s about striking the delicate balance …

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The AdWords Fundamentals and campaign specific course packs each contain an exam preparation course and study guide to help ensure students are prepared for the certification exams, as well as supplemental materials that will help them set their campaigns up for success. It is increasingly advantageous for companies to use social media platforms to connect …