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Jump up ^ Fleck, Johnson-Migalski, Jesse, Leigh (Summer 2015). “The Impact of Social Media on Personal and Professional Lives: An Adlerian Perspective”. Journal of Individual Psychology. 71 (2): 8, 135–142. doi:10.1353/jip.2015.0013. It’s changed the way restaurants advertise (When have millions of filtered images of delicious food ever been so accessible?), how live events are reported, …

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Jump up ^ Mogoş, R. “Digital Marketing for Identifying Customers’ Preferences — A Solution for SMEs in Obtaining Competitive Advantages”. International Journal of Economic Practices & Theories. 5 (3): 240–247. Inbound marketing pioneer Hubspot offers a variety of free Inbound Marketing Certification Program. While their courses are aimed at people in digital marketing and social media …

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Social Media Content Planning — As discussed previously, building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media? When you replicate your data globally, you need …