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Using digital marketing without a strategic approach is still commonplace. I’m sure many of the companies in this category are using digital media effectively and they could certainly be getting great results from their search, email or social media marketing. But I’m equally sure that many are missing opportunities for better targeting or optimisation or …

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Jump up ^ Wellman, Barry (1988). “Structural analysis: From method and metaphor to theory and substance”. Pp. 19-61 in B. Wellman and S. D. Berkowitz (eds.) Social Structures: A Network Approach, Cambridge, UK: Cambridge University Press. 19. Meetup. Meetup is a perfectly-named platform, because it’s perfect for organizing local groups around specific interests. There are …

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Jump up ^ O’Keefe, Gwenn Schurgin; Clarke-Pearson, Kathleen (April 2011). “The Impact of Social Media on Children, Adolescents, and Families”. Pediatrics. American Academy of Pediatrics. 127 (4): 800–804. doi:10.1542/peds.2011-0054 . PMID 21444588. 3. Target Boosted Posts — in the past, could simply boost a post to fans and their friends. Now you can target Boosted Posts based …

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Currently the most popular instant messaging provider worldwide, WhatsApp is a cross-platform app that uses your internet connection or data plan to send and receive messages. Users can send messages to individuals or groups using text, photos, videos and even voice messages. Unlike Kik and other popular messaging apps, WhatsApp uses your phone number rather …

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An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touchpoint with your business. We call this attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make …