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Your social media content calendar lists the dates and times you intend to publish Instagram and Facebook posts, tweets, and other content. It’s the perfect place to plan all of your social media activities—from images and link sharing to blog posts and videos—encompassing both your day-to-day posting and content for social media campaigns. “Most people still associate …

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When people talk to you, talk back. Set aside time during your day to follow up with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues. They’re too important to ignore. This article is about the theoretical concept as used in the social and behavioral sciences. For …