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Connecting the dots between marketing and sales is hugely important — according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer’s’ journey through the buying cycle by using digital technologies, …

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Social networking is the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients. Social networking can occur for social purposes, business purposes or both through sites such as Facebook, Twitter, LinkedIn, Classmates.com and Yelp. Social networking is also a significant target area for marketers seeking to engage users. …

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This article’s tone or style may not reflect the encyclopedic tone used on Wikipedia. See Wikipedia’s guide to writing better articles for suggestions. (August 2014) (Learn how and when to remove this template message) This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of …

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In early 2013, Steve Joordens, a professor at the University of Toronto, encouraged the 1,900 students enrolled in his introductory psychology course to add content to Wikipedia pages featuring content that related to the course. Like other educators,[222] Joordens argued that the assignment would not only strengthen the site’s psychology-related content, but also provide an …

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Optimizing profiles for SEO can help generate more web traffic to your online properties. Cross-promoting social accounts can extend the reach of content. In general, social media profiles should be filled out completely, and images and text should be optimized for the social network in question. To ensure you optimize your pictures properly for every network, check …