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The main difference is that, unlike traditional marketing, digital marketing gives you almost instant analysis and many more tools to personally monitor your campaign’s effectiveness. Again, if you can provide a bit more information as to what you are seeking, we will be able to better answer your queries. Another advantage is that digital marketing …

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With the Sitecore Experience Platform (xP), you have at your fingertips the complete data, integrated tools, and automation capabilities to engage your customers throughout an iterative life cycle—the technology foundation necessary to win customers for life. On a sunny September afternoon, Mr. Vaynerchuk was sitting in the back of a taxi, jabbing one Twitter follower …

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^ Jump up to: a b c Chu, Z., Gianvecchio, S., Wang, H., & Jajodia, S. (2012). Detecting automation of twitter accounts: Are you a human, bot, or cyborg?. IEEE Transactions on Dependable and Secure Computing, 9(6), 811-824. Jump up ^ Dunkley, Lydia. “Reaching Generation Z: Harnessing the Power of Digital Influencers in Film Publicity”. …

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Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users are accessing when they are “on the go” via tablet computer or smartphone can take advantage of the location- and time-sensitive awareness of users. Mobile social media tools can …

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This article tries to shed some light into the alternatives of creating social networks completely on Azure with low-cost services and providing great results by encouraging the use of a multi-layered storage solution and data distribution called “Ladder”. It’s true — it seems like Google+ is a site that’s being used pretty responsibly by kids, …

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Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’  — for example, Facebook advertising and Instagram advertising. Since social media marketing first came to be, strategists and markets have …

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Social media marketing provides organizations with a way to connect with their customers. However, organizations must protect their information as well as closely watch comments and concerns on the social media they use. A flash poll done on 1225 IT executives from 33 countries revealed that social media mishaps caused organizations a combined $4.3 million …